Anytime Fitness The Lakes
Pre-launch buzz and 417 new members before doors opened.
Pre-launch campaign that filled the gym
As a brand-new fitness centre opening in 2023, Anytime Fitness The Lakes needed to hit the ground running. We helped generate serious buzz and signups with a targeted digital advertising campaign — resulting in 417 founding members before they even opened their doors.
| Client | Anytime Fitness The Lakes |
| Location | The Lakes, Tauranga, NZ |
| Industry | Fitness |
| Services Provided | Strategy, Google Ads, Meta Ads |
The challenge
As a brand-new gym, Anytime Fitness The Lakes needed to grow their member base fast — before their facility had even opened. With no foot traffic and limited awareness, digital was the key.
Our strategy
We crafted a local-first campaign to drive memberships through both Meta and Google Ads:
The impact
The campaign produced exceptional pre-launch results:
0
new members signed up
0
return on ad spend
0
average cost per lead
“David is so good to work with, very knowledgeable in every aspect within the digital space, and most importantly, he will get you results!”
– Mike Ball, franchise owner
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