Ask engine optimisation (AEO)
Show up as the trusted answer in voice search, AI tools, and chat-based questions — wherever your customers are asking.
Be the answer when your customers ask
Search is changing. People aren’t just typing keywords into Google anymore - they’re talking to Siri, asking Alexa, and using tools like ChatGPT to find what they need.
That means old-school SEO alone won’t cut it anymore.
Ask Engine Optimisation (AEO) focuses on optimising your website to answer these natural, spoken, and question-driven queries - helping your business appear as the clear, helpful answer when customers ask.
We help your business show up in this new way of searching - so when customers ask, you’re the one they find.
What we do:
Our process
We keep things simple, transparent, and focused on what matters — your goals.
We dig into what your customers are actually asking, and map out where your business can show up with real, helpful answers.
We update your website content and technical setup to align with AEO best practices, focusing on clear, natural language and featured snippet opportunities.
We track how your site performs in voice and question-based search, adjusting strategy as AI and search evolve.
Ready to be the answer your customers are looking for - in today’s new way of searching?
AEO faqs
What’s the difference between SEO and AEO?
SEO is all about getting your website to rank on Google search results. But nowadays, people aren’t just typing keywords into Google anymore. They’re asking questions out loud or through AI chatbots like ChatGPT. AI tools scan the internet and deliver what they think is the best answer. AEO is about making sure your business shows up as that answer - helping you get found in this new way people search. Where SEO’s goal is to rank on search engines, AEO’s goal is to be the source for AI-generated answers.
Why is AEO important now?
Search habits are changing. Many people are now using tools like ChatGPT, voice assistants, and smart devices to search for answers to their questions. AEO ensures your business is still visible when people search this way.
Do I need AEO if I already have good SEO?
Yes - they work together. Traditional SEO gets you found through keywords when people search through Google, while AEO gets you found through questions, especially those asked via AI tools. The best strategy combines both to make sure you show up no matter how someone searches.
What kinds of businesses benefit from AEO?
Any business that answers customer questions - which is nearly all of them. From service providers and product-based businesses to local operators and national brands, AEO helps you become the helpful, go-to source when someone asks.
Is this only for voice search?
Not at all. While AEO is great for voice search, it also boosts your visibility in featured snippets, AI tools like ChatGPT, and conversational search tools like Google’s SGE (Search Generative Experience). It’s about meeting your customer wherever they’re searching - and however they’re asking.
How do you figure out what people are asking?
We use a mix of search tools, customer insights, and industry research to identify the most relevant, high-impact questions your audience is asking - then we optimise your site to answer them clearly and conversationally.
How do you know how to help with something that’s so new?
We live and breathe digital - and staying ahead of change is part of what you get when you work with Dimple. AEO might be new, but we’ve been watching this shift for a while. We keep our finger on the pulse, experiment early, and translate trends into clear, practical strategies that help our clients get ahead - not left behind.
Brands we've partnered with
How can we help?
Get in touch with the team today
Show up as the trusted answer when customers use voice search, AI tools, or chatbots — and stay ahead as search keeps evolving.
New inquiries - hello@dimple.nz
Customer inquiries - support@dimple.nz
Give us a call - 0274228717
Book a free call
