Bay Pest Services
Protecting homes — and their digital presence — across Rotorua.
Website | SEO | Google Ads
Turning experience into digital visibility
Bay Pest Services have been Rotorua’s trusted pest control experts for over 30 years — but their online presence didn’t reflect that. We partnered with them to modernise their website, improve search visibility, and launch a lead-generating ads strategy that helps them stay ahead of digital-first competitors.
Client | Bay Pest Services |
Location | Rotorua, NZ |
Industry | Pest Control |
Services Provided | Strategy, Website, SEO, Google Ads, Analytics |
The challenge
With decades of experience and a stellar local reputation, Bay Pest Services were experts in pest control — but not in digital marketing. Their old website lacked polish and performance, and they were losing online visibility to newer competitors, especially on Google.
Our strategy
We built a strong digital foundation and layered in smart marketing tactics to help Bay Pest thrive online — all backed by GA4 analytics and regular performance tracking to guide continual optimisation.
Website redesign
A clean, professional website — mobile-friendly, user-focused, and aligned with Google's best practices.
Google ads
We launched targeted ads to drive leads and maintain traffic while organic rankings improved.
Local SEO
Optimised content, keyword targeting, and listings to help them dominate local search results in Rotorua and surrounding areas.
The impact
Year-on-year results:
0
increase in website traffic
0
increase in leads

“David provided our business with exceptional service with regard to the maintenance of our website. He is readily available, obliging provides excellent advice, and is very approachable and easy to work with. He makes what is complicated to the layman seem simple. I am happy to recommend him to anyone who needs assistance online and cannot recommend him highly enough.”
– Chris, Bay Pest Services Founder
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How can we help?
Ready to see results like this?
Let’s build a website and digital strategy that puts your business in front of the right people — and brings in more leads..
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