BJ Electrical
A digital foundation built to grow the business — and the team.
Wiring up a better online presence
BJ Electrical had a strong reputation across the Galatea Valley and Bay of Plenty — but their online presence didn’t reflect the professionalism of their work. We helped them develop a modern, high-performing website and launched targeted recruitment campaigns to help them grow their team and their customer base.
Client | BJ Electrical |
Location | Rotorua, NZ |
Industry | Electrical / Trades |
Platform | Rocketspark |
Services Provided | Website, SEO, Google Ads, Marketing Strategy |
The challenge
BJ Electrical needed a website that matched the quality of their service. Their old site wasn’t helping them attract new customers — or new staff — limiting their ability to grow the business in a competitive market.
Our strategy
We created a sleek new website and combined it with smart, targeted campaigns to support both lead generation and recruitment.
Website redesign
A modern, mobile-friendly website with clear CTAs, service overviews, and fresh photography to elevate the brand.
Local SEO
We optimised the site for location-based search terms to boost visibility in the Bay of Plenty and surrounding areas.
Google ads
We ran focused Google Ads campaigns to attract high-value leads and successfully hire two full-time electricians.
The impact
In the past 12 months:
Successfully hired two full-time electricians
Established a strong Google ranking
A professional online presence built for growth

“Our company worked with David last year to thoroughly update our website, and we were all really happy with the process and outcome. Him and his staff were very easy to deal with, friendly, patient and efficient. He understood what we were looking for, provided a concise quote and delivered on time. I would absolutely recommend David and his team for their professional, friendly service. Thanks David for a great job.”
- Rachel, Co-Owner
More client success stories
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How can we help?
Want to grow your trade business like BJ Electrical?
Let’s create a website and strategy that attracts both clients and talent.
New inquiries - hello@dimple.nz
Customer inquiries - support@dimple.nz
Give us a call - 0274228717
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