Simply Divine Kitchen
Turning a local kitchenware store into a thriving online brand.
An online home for quality kitchenware
We helped Simply Divine Kitchens take their in-store experience online. Working with their existing Rocketspark site, we refined their digital presence and led their SEO and Google Ads strategy — resulting in a 240% growth in revenue and a platform that’s now attracting both national and international customers.
Client | Simply Divine Kitchens |
Location | Cambridge, NZ |
Industry | Retail / Kitchenware |
Platform | Rocketspark |
Services Provided | Strategy, SEO, Google Ads |
The challenge
Before working with Dimple Digital, Simply Divine Kitchens faced a few common small business hurdles: low site visibility, minimal online sales, and a digital presence that didn’t reflect the quality of their products or in-store experience.
Our strategy
We partnered with Rocketspark to refine their existing website and take the reins on their digital marketing. Our focus was on elevating their presence, attracting targeted traffic, and converting that traffic into sales.
This included:
Local SEO and keyword targeting
Optimised for local search and kitchen-related keywords to improve visibility and drive organic traffic.
Visual and UX enhancements
Crisp imagery, storytelling elements, and simplified navigation created a more engaging shopping experience.
Mobile optimisation
Built with mobile in mind to ensure smooth, seamless browsing and checkout on any device.
Google Shopping Ads
A targeted ad strategy that helped connect customers with the right products at the right time.
Performance reporting
Set up tracking to monitor sales, growth, and performance — giving you clear insights into what’s working and where to improve.
Content strategy support
Provided newsletter and social content guidance to support in-house marketing and increase engagement.
The impact
Compared to the previous year, Simply Divine Kitchens achieved:
0
increase in website traffic
0
increase in conversions
0
growth in total revenue
Continued year-on-year growth, with:
20%
increase in traffic
20%
increase in revenue

“Using Rocketspark and Dimple Digital, our sales have gone up at least five times in four years. We started off as a local business, but now we’ve gone on to national and international. The synergies between Rocketpark and Dimple Digital were great, it’s like a family, working as a team to move forward.”
- Barb, Owner of Simply Divine Kitchens
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